Serene Careaga

Software engineer, then nurse, now founder.

The throughline, as far as I can tell, is following curiosity, bravely.

I went from being a remote-working desk jockey to donning safety gear and spending years in hospital rooms and chemo suites. I left nursing to build software for independent bookstores and personal libraries because I observed need at my neighborhood shops and in my own home.

Working in oncology taught me that this life is too short, and big risks can offer big rewards. My version of a big swing is to follow my passion for books and reading and build software that helps the readers and the booksellers of the world.

Everyone said working with bookstores was very niche, and they were right. It's a crowded space with small margins, and it does not scare me. Stop being a disrupter, start serving the people.

lately

Antarctica trip prep · book club reads competing with my TBR stacks · the bird-and-bee fountain · neverending solo dev tasks